Plan de marketing y comunicación digital para posicionar a un restaurante de comida saludable

Abstract

Abstract: This research focuses on the development of a customized digital marketing plan for a healthy food restaurant located in Quito. The main objective is to practically and strategically apply the knowledge and skills acquired in digital communication and marketing technology during academic training at the Universidad Técnica Particular de Loja (UTPL). The aim is not only to design a plan that boosts the restaurant's visibility and positioning in the digital environment, but also to foster a connection with the target audience, promote healthy eating habits, and contribute to the business's commercial success and sustainability in an increasingly competitive market.