Plan de comunicación y marketing digital para el Benemérito Cuerpo de Bomberos Voluntarios de Chordeleg

Abstract

Abstract: The central purpose is to design efficient communication strategies that stimulate interest in services such as inspections, contingency plans, and training programs. To achieve this, a mixed-method approach was applied, incorporating interviews, analysis, and primarily surveys conducted with 93 users to identify their needs and the most effective communication channels. The results revealed low interaction on social media, limited awareness of the technical services offered, and the absence of a well-defined visual identity. Based on these findings, a strategy was developed with concrete goals, including audiovisual content, campaigns, and promotions aimed at increasing digital interaction by 40% and service demand by 25%. This plan offers a significant contribution to strengthening institutional communication and consolidating the role of the Meritorious Volunteer Fire Department of Chordeleg as a key actor in community prevention and safety efforts.