Plan de comunicación estratégica y marketing digital para la empresa Integrales de Oro

Abstract

Abstract: This Project of Curricular Integration elaborated the strategic plan of marketing and digital communication plan for the Quinoa Fit company, an organization of healthy products whose main product is quinoa cookies, and which is intended to be strengthened and to expand its presence in the market at a local level. Using a combination of interviews, surveys, and SWOT analysis, strengths, including product quality, were identified, and weaknesses, including the lack of a digital strategy and skilled employees, were also captured. The research gives practical implications on enhancing online communication, expanding sales channels, and professionalizing the marketing management, in accordance with the health consumption trend. The plan is geared toward raising awareness for Quinoa Fit, maximizing customer engagement, and increasing customer retention through empowerment and partnerships. This report provides simple, actionable strategies to enable the firm to capitalize on strengths and tackle the threats in a growing market.