Adaptación de narrativas audiovisuales a formatos verticales: El documental Loja Magia Cultural : El teatro para plataformas digitales

Abstract

Abstract: The objective of this work was to adapt the documentary Loja Magia Cultural: El Teatro to the vertical format for digital platforms, optimizing the narrative and its projection to young audiences between 18 and 30 years old, using a qualitative, descriptive and exploratory methodology, applying the interview technique to three experts in audiovisual communication and transmedia, this allowed to investigate issues such as the relevance of vertical formats, effective narrative and technical elements for young audiences, and strategies to preserve the essence of a documentary in short adaptations. The results revealed that the vertical format requires a dynamic, interactive approach and visually appealing content that captures the audience's attention. Likewise, based on the raw material, scripts were created preserving the cultural essence of the documentary, but with narrative and visual adjustments to adapt to digital platforms. With these results, it is concluded that the adaptation of traditional narratives to new formats is feasible and necessary to achieve a greater audience reach in a constantly evolving digital environment.