Comunicación Interna: el rol de los gestores de comunicación y la implementación de herramientas de CommTech en las organizaciones ecuatorianas

Abstract

Abstract: This study analizes the role of communication managers and the implementation of CommTech tools in Ecuatorian organizations. Its main objective is to evaluate the level of knowledge and skills of these professionals, identifying training needs to optimize internal communication. The research follows a qualitative approach with semi-structured interviews, allowing to explore experiencies and perceptions of managers on the integration of technologies such as corporate email, messaging platforms and videoconferencing software. The results show that the effective implementation of these tools improves organizational efficiency, collaboration and transparency, although there are challenges related to training and technological adaptation. It is concluded that continouos training in CommTech is Organizational objectives. The research provides a comprehensive view on the digitalization of internal communication and its relevance in the optimization of business performance in Equator.