Plan de comunicación estratégica y marketing digital para El micro mercado MEGA PLUS

Abstract

Abstract: This research aims to develop a Digital Marketing Plan for the micro-market MEGA PLUS, located in Colinas del Norte, with the goal of improving its digital visibility and strengthening its market positioning in 2025. MEGA PLUS is a family-owned business founded in 2007, focused on selling essential goods. Despite its long-standing presence, it currently lacks a strong digital presence. The study adopts a mixed-method approach, combining quantitative and qualitative tools. The quantitative component was applied through surveys and analysis of digital indicators to assess the current state of digital marketing. The qualitative component focused on proposing strategies involving SEO, value content, social media management, email marketing, and online advertising. The results revealed weak communication management and low online engagement. As a solution, a structured action plan was created with measurable objectives, such as increasing digital interaction by 10% in the first quarter. The proposed plan aims to position MEGA PLUS as a more modern, trustworthy, and competitive brand, enhancing its growth through effective digital strategies that respond to current consumer demands.