Diseño de estrategias de mejora de la Cultura Organizacional en Productos Betoven Cia Ltda. de la ciudad de Cuenca provincia del Azuay, basado en el Modelo OCA, año 2025.

Abstract

Abstract: This paper addresses the analysis and redesign of the organizational culture at Productos Betoven Cía. Ltda., a company characterized by strict structures and highly established processes, which limited its ability to adapt to dynamic environments. The objective is to design cultural improvement strategies, using Cameron and Quinn's Competing Values Model (CVM) as a basis. The research was carried out with a quantitative methodology and a descriptive approach, employing secondary sources through bibliographic review, primary sources through surveys, and observation as a method for collecting data from 27 employees. The findings showed that a hierarchical culture predominates in areas such as management and leadership, while aspects such as innovation, participation, and personal development were rated poorly. A considerable gap was detected between the existing culture and the one desired by employees for the next five years. Strategies were designed to adapt the company to an organizational culture in accordance with its business structure and value proposition.