Diseño de estrategias de mejora de la Cultura Organizacional en la Cooperativa de Transportes Azuay Internacional, de la ciudad de Cuenca provincia del Azuay, basado en el Modelo OCA, año 2025

Abstract

Abstract: This research focuses on designing an organizational culture model for the Azuay International Transport Cooperative, identifying its current situation and future prospects. In this context, the study aims to design cultural improvement strategies. This involves first establishing a theoretical foundation for organizational culture and the OCA Model, including its dimensions, components, and practical utility. Then, diagnosing the current situation, and finally, formulating strategies aimed at business change. The research adopted a mixed approach, integrating deductive, inductive, and analytical methods. As a data collection technique, a survey was administered to 28 employees using the OCAI instrument. Among the most relevant findings, a significant distinction was revealed between the organization's current culture, centered on structure and control, and the culture that employees desired, which was more oriented toward cooperation, innovation, and empowerment. Therefore, strategies were developed to promote gradual cultural change in the cooperative.