Narrativas transmedia del proyecto documental Loja, Magia Cultural El Teatro: Videos 360° y recorridos con drone de los teatros de Loja

Abstract

Abstract: This research proposes a transmedia strategy for the documentation and dissemination of Loja's theatrical heritage, through the design of an immersive virtual tour. This initiative arises from the need to connect theaters with new audiences through digital tools that allow access to these spaces from a new perspective. The project combines theory and practice around transmedia narratives, applied to the local context. Using 360° images, aerial drone shots and the 3DVista platform, an experience was developed that allows users to freely tour the city's theaters, integrating visual, historical and contextual information. The methodology used was action research, which included documentary review, semi-structured interviews with heritage experts and audiovisual production. Despite limitations such as the difficulty in obtaining certain institutional permissions, the project met its objectives and was able to demonstrate the potential of immersive technologies as tools for heritage communication.