Plan de comunicación estratégica y marketing digital para la empresa Kamana Ceviche

Abstract

Abstract: Nowadays, traditional companies are seeking digital transformation to improve the way they operate and deliver added value to their customers. This involves the integration of new technologies across all areas of the business. The high level of competition in the market drives companies to differentiate themselves in order to stand out to the public. Specifically, in the case of Kamana Ceviche, a clear lack of digital presence was identified, which led to the development of this study. The main objective is to create a strategic communication and digital marketing plan to strengthen its presence in the digital environment. To develop this plan, an analysis of both internal and external communication was carried out, identifying strengths and weaknesses, resulting in a clear diagnosis of the company. Finally, a strategic and tactical action plan was established, aimed at increasing the sales of Kamana Ceviche's products.