Plan de comunicación estratégica y marketing digital para la empresa UP MEDIA S.A.

Abstract

Abstract: This project allows UP MEDIA S.A., an Ecuadorian company with seven years of experience in the outdoor advertising sector, specializing in offering innovative, high-quality solutions such as static billboards, hybrid billboards, LED screens, and mega banners strategically located in key cities such as Quito, Guayaquil, Cuenca, Ambato, Manta, and Portoviejo, to increase and expand its digital presence to different market niches. The strategic communications and digital marketing plan focuses on strategies aimed at current and future clients, focusing on improving communication and optimizing resources to promote its services. The foray into the digital world on the most appropriate platforms for the company's segment allows the organization to build loyalty, establish a digital presence in destinations without a physical presence, and serve as an essential complement to expand its client base, providing a comprehensive proposal in line with new market trends.