Atabalipa: Reinterpretando un mito a través del Concept art

Abstract

Abstract: This research consists of a visual reinterpretation of the legend of Atahualpa s treasure, approached through concept art, specifically character design. In a context where Inca culture is currently being rendered invisible, a narrative is proposed from a uchronian perspective, in which the fate of the last Inca emperor changes, offering new narrative possibilities to the phenomenon. The project involves character design through digital illustration, based on bibliographic and physical sources related to the events surrounding the fall of the Inca Empire, as well as the legend of the Llanganates treasure. It also incorporates the use and application of tools and methodologies from the field of creativity, such as personality studies, color theory, the golden ratio, and moodboards. The result is a professional portfolio featuring visually coherent characters that blend pre-Columbian cultural elements with contemporary design principles. This work aims to revalue one of South America's pre-Hispanic cultures through an innovative proposal that creates an alternate universe to engage new audiences.