Situación de la empresa comunicación y el estado de la salud integral de la profesión de periodistas y comunicadores en Portoviejo-Ecuador

Abstract

Abstract: The technological disruption of the 20th century, which brought with it the advent of the internet and numerous changes that would transform society in the 21st century, marked a before and after for communication as a system, as well as for the profesión itself. The current practice of communications faces significant challenges brought on by technological advancements and the need to adapt to the digital environment, transforming traditional activities such as newspaper storytelling into the development of virtual skills for the masses. The objective of this research is to understand the current state of the communications profession through a bibliographic review of the topic and an análisis of the morphology and organizational structure of communications and advertising agencies in the country, as well as the working conditions of professionals in the field.