Diseño de estrategias de mejora de la cultura organizacional en la empresa Grupo TEXTICOM C.A, basado en el modelo OCA, en 2025.

Abstract

Abstract: The present investigation about the organizational culture of Grupo Texticom C.A aims to identify, analyze and interpret what type of culture predominates within the organization and the importance of having a stable, friendly culture that is aligned with the needs of the organization and its collaborators, the study has as its main tool the OCAI instrument (organizational culture assessment instrument), whose application to a considerable part of the organization's collaborators gave us as a result that the clan culture is the one that currently predominates within the company, implying that Grupo Texticom C.A maintains a collaborative, family work environment that cares about the interests of its collaborators, we can also identify that the culture with which collaborators identify the least is the market culture, this shows us that workers do not feel aligned with both personal values and competitive strategies of the organization, seeing it as a threat to achieve personal, collective and institutional success; Finally, with the objective of improving a global culture within the organization, the following improvement strategies were implemented based on the results obtained from the OCAI questionnaire. The proposed strategies are: a recognition system for productivity compliance to strengthen the market culture of Grupo texticom C.A., renewal and improvement in structural leadership towards success-oriented leadership, promoting employee management focused on competitive performance, promoting organizational cohesion based on group objectives, transition and improvement in the strategic emphasis oriented to the fulfillment of organizational objectives, and strengthening a market culture based on productivity, creativity, and objectives achieved.