Diseño de un plan estratégico para la empresa Agrosistemas del Ecuador SCC que fortalezca su posición en el mercado florícola a través de los sistemas de riego

Abstract

Abstract: This Curricular Integration Project focuses on the design of a Strategic Plan for the company Agrosistemas del Ecuador SCC. Its objective is to develop a strategic plan to strengthen its positioning in the floriculture market through the offering of technified irrigation solutions. The project was developed using a mixed method research, employing tools such as SWOT analysis, value chain analysis, and PESTEL analysis. Additionally, surveys were conducted with clients, suppliers, and collaborators in order to gather relevant information for the study. Direct observation within the floriculture sector was also used to support the research process. Based on the findings, objectives were defined, specific strategies were formulated, and an implementation and control framework were proposed using the Balanced Scorecard. According to the results, the company s strengths, opportunities, and internal weaknesses were identified, which must be addressed urgently. The proposed strategic plan aims to optimize resources, improve internal communication, strengthen the value proposition, and increase Agrosistemas competitiveness in an increasingly demanding agricultural environment.