Análisis Comparativo de Implementaciones de Plataformas de Comercio Electrónico: AWS frente a Proveedores de Comercio Electrónico como Servicio - (EaaS).

Abstract

Abstract: This study presents a comparative analysis of three e-commerce platforms (EaaS): AWS Lightsail (self-managed), Wix, and Tiendanube (EaaS solutions), aiming to determine which is the most suitable and effective option for different business profiles in terms of performance, scalability, cost, and required technical knowledge. An experimental methodology was applied, using tools such as Apache Bench, Postman, Lighthouse, GTmetrix, and K6 to quantify metrics related to latency, load times, stability, and concurrent load handling. The findings show that AWS Lightsail is better suited for environments with high technical demand and infrastructure control, while Wix and Tiendanube stand out for their ease of use and immediate deployment. The results offer a practical guide for entrepreneurs, developers, and IT professionals seeking to choose the most efficient solution according to their resources and goals. Additionally, this study contributes to the academic field by providing empirical data for future research on e-commerce and cloud-based services.