Estrategias de comunicación digital para mejorar la producción y difusión del programa culinario Economía en tu Cocina en Facebook

Abstract

Abstract: This research project focuses on the identification and validation of specific communication strategies aimed at significantly enhancing the visibility, reach, and educational impact of the program Economía en tu cocina on digital platforms, particularly Facebook. These strategies are grounded in a rigorous analysis of both quantitative and qualitative data, enabling a deep understanding of audience behavior, preferences, and levels of engagement. Based on this foundation, a practical and adaptable guide is proposed, supported by empirical evidence, to guide the production of digital content with standards of technical quality, thematic relevance, and communicative effectiveness. This contribution is especially relevant in today s context, where the oversaturation of content on social media demands differentiated, pedagogical, and culturally meaningful proposals. The study demonstrates that it is possible to design audiovisual content that is not only visually appealing but also fulfills an educational function, combining elements of everyday life, such as cooking, with basic principles of household economics.