Estrategias pedagógicas en los clubes de lectura: impacto en el fomento y el desarrollo lector de adultos

Abstract

Abstract: This research investigates the lack of reading promotion programs for adults. Its objective is to analyze the pedagogical strategies employed in reading clubs and their impact on adult reading promotion and development. The research sample consisted of participants in the LoQueLeo reading clubs and members of the Purple Club at the La Casa Morada cultural center, both located in Guayaquil. The methodology employed a mixed approach, with a descriptive and explanatory design; for this purpose, statistical and descriptive methods were implemented. The techniques developed included surveys, semi-structured interviews with club coordinators, non-participant observation, and, finally, a reading comprehension test for adults with a high reading frequency. The research demonstrated how the development of reading promotion tools facilitates the development of reading promotion in adulthood and the importance of implementing plans and programs that transcend schooling ages as the only spaces for promoting reading in Ecuador.