Diseño de un personaje basado en la ciudad de Loja

Abstract

Abstract: At present, cultural identity manifestations face several obstacles to avoid their displacement in the face of foreign proposals. Therefore, the design of characters can be a strategy to promote a sense of belonging and cultural connection, the visual representation of cultural elements can be a key tool for the development of a visual symbol that condenses the culture and exposes it in an attractive way. The objective of the study is to determine how the design of a character based on cultural elements and identity can support the interest of citizens in local identity, therefore the following question is posed Can the design of a character based on cultural elements generate an impact on the community and be considered a visual symbol? The question is affirmed through a study that starts from the analysis of cultural data, examples of representative characters, study of references and the implementation of surveys to the local community whose results show positively the reception of the design, validating that it reflected cultural aspects of the modern Lojano.