La Inteligencia Artificial está transformando el marketing digital en Ecuador. Análisis de caso: Pedidos Ya

Abstract

Abstract:The current study focuses on the impact of Artificial Intelligence in digital marketing in Ecuador and how companies interact with consumers and make decisions based on new technologies. The case study focuses on the company PedidosYa and analyzes how this fast delivery and commerce platform has achieved its success based on purchase variety, customer satisfaction and the application of Artificial Intelligence in process optimization. The general objective is to analyze the integration of artificial intelligence technologies in the digital marketing of Ecuadorian companies. The methodology employed is qualitative, using surveys, interviews and observation of regular consumers of PedidosYa, in addition to rigorous literature review of the subject. Preliminary results suggest that the application of artificial intelligence to digital marketing strategies in the company PedidosYa has been key in its expansion and growth. This research highlights the importance of artificial intelligence in the evolution of digital marketing and its potential to change the business landscape in Ecuador and Latin America.