Evaluación de factibilidad para la creación exitosa de una cafetería con nombre Casa Luva en el cantón Babahoyo, provincia de los Ríos, Ecuador en el año 2024.

Abstract

Abstract: The present work of curricular integration proposes to develop a cafeteria in Babahoyo, Ecuador, that offers fine coffee of aroma and a high-quality experience for residents and visitors. Descriptive - exploratory research was conducted by surveying 97 people in the canton, using simple random probabilistic sampling, to learn about the local market and consumer preferences. The results showed that 40.21% of the public is indifferent to the current offer of cafes, which represents an opportunity to introduce a different proposal. The value proposition focuses on offering quality coffee from cultivation to post-harvest process, as well as personalizing the experience through technology and an attractive social space. Key elements of the business model are also analyzed, including customer segments, sales channels, consumer relations; as well as resources, activities and partners needed for an efficient operation. This initiative seeks to satisfy an important segment of the market and bring value to the local community through an innovative and high-quality service.