Modelo de negocio para la introducción de bioplásticos como material de empaque en el sector de exportación en Ecuador. Caso: Mensajería ascelerada.

Abstract

Abstract: This research addresses the development of a business model for introducing bioplastics into the express courier sector in Ecuador. The general objective is to design a viable model for using bioplastics as export packaging material. The research is conducted in Ecuador, analyzing the context of the logistics and agricultural sectors. The methodology employed includes designing the model through the Canvas Business Model, technically validating a functional prototype from banana waste via laboratory tests (ASTM D638), and commercially validating it through interviews with key stakeholders. The general conclusion from the results is that the business model is technically, commercially, and financially viable, representing a strategic opportunity to position the Ecuadorian export sector as a benchmark in sustainability.