Cooperación Internacional para el Cambio: Capacitación en Emprendimiento y Alfabetización Tecnológica como Herramientas de Desarrollo en la Parroquia Canelos, Cantón Pastaza, Provincia de Pastaza.

Abstract

Abstract: The project aims to enhance the entrepreneurial and digital skills of microentrepreneurs in the Canelos Parish, Pastaza Canton, Ecuador. Through a comprehensive approach, it seeks to foster sustainable community development tailored to local needs. To this end, an assessment will be conducted to identify the specific training needs of microentrepreneurs, taking into account the region's social, cultural, and economic context. This will enable the design of a training plan that includes fundamental knowledge of free digital tools such as Excel, Canva, and social media marketing strategies. The goal is to strengthen business management capabilities, covering both administrative aspects and online product promotion in alignment with current market demands. The project also aims to facilitate collaboration between local and international stakeholders to ensure the program s sustainability. Using key indicators, reliable data will be collected to measure the project's impact, with a focus on economic empowerment, community development, and reducing the digital divide. Ultimately, this initiative will contribute to the community s economic growth and support progress toward achieving the Sustainable Development Goals (SDGs), particularly poverty reduction.