Fortalecimiento de las actividades turísticas en la parroquia Chicaña, del cantón Yantzaza, provincia de Zamora Chinchipe, 2025.

Abstract

Abstract: The present study, entitled Strengthening Tourism Activities in Chicaña, Yantzaza Canton, Zamora Chinchipe Province, 2025 , aims to consolidate a sustainable and competitive tourism model that contributes to the community s economic, social, and environmental development. The research is based on the issues identified in the Development and Land Use Plan (PDOT), which highlights limitations in tourism infrastructure, low promotion, insufficient training of local actors, and weak community organization, all of which restrict the full utilization of the parish s natural and cultural resources. To address these challenges, the Logical Framework Approach was applied, allowing for a comprehensive diagnosis, the construction of problem and objective trees, the analysis of alternatives, and the design of an integrated proposal. The results emphasize the need to improve access roads, signage, and basic services, strengthen local associations, and promote financing strategies and international cooperation. Furthermore, the proposal aligns with the Sustainable Development Goals (SDGs 8, 11, 12, and 17) and with the national regulatory framework, particularly the Law for the Strengthening of Tourism Activities (Executive Decree No. 333, 2024), which promotes sector competitiveness through financial incentives, the promotion of community-based tourism, and favorable conditions for public and private investment. In conclusion, the study demonstrates that strengthening tourism infrastructure, training local actors, fostering community organization, and managing international cooperation are key to increasing Chicaña s competitiveness as a destination.