Propuesta para el escalamiento del modelo de negocio del centro de radiología dental Rx Odontomed , de la administración zonal Quitumbe del DMQ.

Abstract

Abstract: This study analyzes an integrated approach to scaling the business model of the dental radiology center "RX Odontomed," located in the Quitumbe neighborhood of the Metropolitan District of Quito. In this case, the applied and mixed approach revealed the center's main weaknesses: low profitability, low visibility, limited range of services, and low customer retention. To address these shortcomings, a business model was developed that included a CRM system, digital marketing, customer retention programs, advanced 3D tomography, and strategic partnerships with local dentists. Validation was conducted through interviews and surveys with validated prototypes to test the proposal, confirming that the center could improve its profitability and competitiveness. This research provides an adaptable roadmap for similar centers, prioritizing technological innovation, customer experience, and operational sustainability as the main drivers of growth in the dental care market.