Optimización de la cadena de suministro en una empresa de frigoríficos y equipos de Gastronomía (FRITEGA S.A.)

Abstract

Abstract: This paper analyzes the supply chain deficiencies of FRITEGA S.A., an Ecuadorian company dedicated to the sale of food service equipment, and proposes strategies to optimize operational efficiency, reduce costs, and improve customer experience. Deficiencies in inventory management, reactive planning, dependence on unreliable suppliers, and limitations in urban distribution were identified. The mixed-method research applied customer surveys and direct observation to support an accurate diagnosis. Based on this, solutions are proposed, such as implementing improvements to its Logistics Information System (LIS), applying techniques such as Just in Time and ABC systems, integrating traceability technologies (GPS, mobile apps), renewing its vehicle fleet, training logistics personnel, and redesigning the branch experience. These strategies seek to achieve greater visibility, control, and coordination in the logistics chain, positively impacting the competitiveness and sustainability of FRITEGA S.A. The proposed model can be replicated by other companies in the sector with similar challenges.