Plan de marketing de contenidos para fortalecer el posicionamiento en redes sociales de la Agencia ADWA Ads Working en Quito

Abstract

Abstract: In today's digital ecosystem, saturated with messages, the agency struggles with irregular publications, a lack of advanced metrics and a limited social media management strategy. This project aims to develop a content marketing plan that strengthens the LinkedIn positioning of ADWA Ads Working Agency, located in Quito. To address the problem, a mixed methodology was used; in the qualitative part, a semi-structured interview was conducted with the network manager to know the perception of the study variables; in the quantitative aspect, a census was applied to clients along with a social media and SEO audit that examined the visibility, engagement and effectiveness of each publication. The findings show that LinkedIn has a high untapped potential and that the target audience appreciates, above all, practical and educational content. It is concluded that implementing a strategic content plan, optimizing digital profiles and using automation tools will allow ADWA to improve its visibility and consolidate its reputation as an innovative agency in the digital advertising market.