Plan de comunicación estratégica y marketing digital para la empresa MUEBLERÍA

Abstract

Abstract: Currently, the success of a company lies largely in establishing a development of the relationship between the brand and the target customer in digital environments. Every day companies face the challenge of improving and highlighting their products or services from their competition. Our behavior as consumers in digital environments sets the tone so that companies have a single option to continue standing out and generating sales, which is: Adapt the technology of today's world to the business. This curricular integration work proposes a comprehensive strategic communication and digital marketing plan for the company Muebleria, a B2C business, whose main objective is to provide high quality and durable furniture to its clients. Using various analyzes it is possible to identify the current situation both internally and externally, which in turn also allowed us to identify the strengths and weaknesses, key points to identify the general objectives that allow the Furniture Store to position itself digitally as a brand and in turn achieve loyalty among its customers. customers. The proposed communication and digital marketing plan offers a comprehensive route with specific strategies and methods so that the company can achieve its marketing objectives, implementing its online presence and positioning the brand as a leading company at the local level among the wooden and metal furniture market.