Plan de comunicación estratégica y marketing digital para ELAJHON SHOES

Abstract

Abstract: The present work of curricular integration, entitled Strategic communication and digital marketing plan for ELAJHON SHOES , addresses the challenges facing Elajhon Shoes as they seek to digitalize on social media. Therefore, a plan was developed with the general objective of improving Elajhon Shoes' digital presence, thereby increasing brand visibility and engagement with its audience. Its specific objectives include creating engaging content that resonates with audiences to increase engagement by 20% on Instagram and TikTok over the next six months, and increasing the number of followers to boost brand visibility on Instagram and TikTok by 30% within one year. A mixed approach was developed, utilizing interviews, surveys, SWOT, PESTEL, and web application analysis, among others. Therefore, it was beneficial to combine these approaches to obtain the data needed to gather all the necessary information. The implementation of this plan will significantly strengthen its social media presence.