Diseño e implementación de una plataforma Fintech que mejore el proceso de gestión financiera y documental en la empresa GEMSA360 S.A.

Abstract

Abstract: This project proposes the development and implementation of DataClave, a Fintech platform designed to modernize the financial and documentary management of Gestión Empresarial GEMSA360 S.A. Its purpose is to digitalize internal processes, reduce repetitive tasks, and provide clients with a more efficient, accessible, and personalized experience. The proposal arises from a real need identified through surveys applied to clients and collaborators, which revealed both the interest in having a digital solution and the current weaknesses in document control and real-time information access. From a financial perspective, the projected results confirm the project s profitability (with an IRR of 39.26% and a positive NPV of $6,272.90), ensuring recovery in less than a year and sustained benefits in the medium term. In addition, the analysis carried out through the Canvas model highlighted the main strengths of the application: recurring subscription-based revenues, added value through real-time financial reporting, regulatory compliance, and personalized digital service. These factors position DataClave not only as an operational tool but also as a strategic resource that strengthens GEMSA360 S.A. s leadership in Ecuador s digital accounting market.