Análisis de la situación de las empresas de comunicación en el Ecuador y el bienestar integral de la profesión de periodistas y comunicadores de Loja-Ecuador

Abstract

Abstract: The present investigation aims to analyze the main changes experiences the company and journalistic, its impact on the academic training, occupational profile and labor market of its workers. The investigation was developed using a descriptive and testimonial approach. The sample consisted of five media outlets and nine journalists, a quantitative and qualitative methodology was used, in the first part of the research analysis sheets were used for the media radio Dinamik 99.7 Fm, radio Integración 103.3 FM, radio Máxima 97.7 FM, Primer Reporte and Yoon Network, and the second part was used a digital survey directed at nine journalists. The results obtained show that two media outlets, Radio Máxima and Radio Dinamik, have few staff, the business model of all five media outlets is advertising, and the journalists surveyed regarding the survey have a positive perception of the proposed items. Finally, it is concluded that the media have the right to hold on economically, but it is necessary that, since this is an academic investigation, the information be free.