Creación de productos audiovisuales utilizando inteligencia artificial: Exploración de la estética del pastiche en la era digital

Abstract

Abstract: This paper analyzes audiovisual production assisted by artificial intelligence (AI), focusing on the aesthetics of pastiche as a narrative and visual resource in the digital age. It is based on the recognition of AI as a tool that has transformed creative processes, generating scripts, images, sounds, and videos, but also sparking ethical debates about authorship and originality. The methodology combines an exploratory approach with qualitative and experimental techniques. A literature review on AI in communication and audiovisual production was conducted, along with expert interviews, focus groups, and pilot tests using tools such as ChatGPT, MidJourney, Runway, and ElevenLabs. As a practical application, a short film inspired by The Covered Lady was developed, adapted to a contemporary context through pastiche, establishing a parallel between the legend and digital grooming. The results show that AI provides efficiency and new expressive possibilities, although it limits emotional nuances and tends toward aesthetic homogenization. It is concluded that the integration of AI and pastiche promotes innovation and preserves cultural narratives, provided its use is critical, ethical, and complementary to human creativity.