Situación de la empresa de comunicación y estado de bienestar integral de la profesión de periodistas y comunicadores en Ecuador

Abstract

Abstract: This research examines key dimensions of the communications ecosystem in public opinion formation and development in Ibarra, the organizational structure of media companies, and the general well-being of communicators. The legal and operational structure of digital and traditional media outlets was analyzed, as well as the working conditions and professional skills required by workers in the sector. Regarding the methodology, a mixed qualitative-quantitative approach was used. Data collection was based on forms that address institutional, human, and labor aspects, as well as an interview guide containing open-ended questions directed primarily at the administrative staff of the media outlets analyzed in this research. The results obtained indicate that the media outlets studied are private, legally registered, with an identified weakness in the availability of limited, trained human resources. Regarding the academic field, 12 of the 25 workers have a third-level degree in communications, revealing an urgent need for professionalization. In the workplace, 60% of respondents rate their situation as neutral, yet salaries reflect inequalities. The results show the need to update the current local, regional, and national legal framework, where applicable, promote ongoing training programs, and develop comprehensive safety policies to ensure safer and more dignified work environments. This research provides basic and relevant guidelines for developing strategies to improve professional practice and strengthen the country's communications system.