Situación de la empresa de comunicación y estado del bienestar integral de la profesión de periodistas y comunicadores en Guayaquil, Ecuador. Estudio de caso: Radio Morena 640 AM, Radio Unión 580 AM y Radio R 98.1 FM

Abstract

Abstract: Following the COVID-19 pandemic, the new communication ecosystems, which are social media platforms, have positioned themselves as media companies, managing content while minimizing the presence of conventional media and advertising agencies. The study of two broadcasters and a digital communications agency and academy in Guayaquil, Ecuador, highlights the contrasts journalists and communicators are now experiencing. They have changed their routines and roles by learning communication and digital marketing strategies to work in the media, where the business has also transformed, and information is now being monetized for sustainability. Unfair competition begins with the multi-tasking they do now that the media has migrated to platforms, the deprofessionalization approved by law, the lack of job security in a society convulsed by violence where well-being is at stake, the precariousness of work in the face of influencers who earn more than professionals, and the outdated curriculums because there is a disconnect between the Academy and labor needs, which generates professionals without the necessary skills, limiting their integration and performance in the workplace.