Situación de la empresa de comunicación y el estado de la salud integral de la profesión de periodistas y comunicadores en Ecuador

Abstract

Abstract: This research analyzes the current state of six media outlets in the city of Guayaquil, aiming to understand their organizational structures, products and services, and the working conditions of their communication professionals. Using mixed research tools a technical data sheet applied to each media company and a survey for communication workers valuable data was collected to characterize traditional, university-based, alternative, and independent media. This study explores the current landscape of six media outlets in the city of Guayaquil, with the goal of understanding their internal structures, the types of content they produce, and the working conditions of their communication professionals. Through a mixed-methods approach, the research combined the use of technical data sheets for each outlet with surveys conducted among media workers. This process allowed for the characterization of diverse media types, including traditional, university-based, alternative, and independent organizations. Several recurring features emerged, such as flexible organizational models, interdisciplinary teams, and the ongoing need to adapt to digital environments. Additionally, the study highlighted persistent labor issues, including informal employment and the requirement for personnel to perform multiple roles. The findings point to an ongoing shift in communication practices shaped by technological change and increasing competitiveness, while also emphasizing the meaningful contributions these media outlets make to their local communities. Based on these insights, the research proposes future lines of inquiry focused on media sustainability, digital transformation, and the professional development of communication practitioners within Ecuador s media ecosystem.