Situación de la empresa de comunicación y estado del bienestar integral de la profesión de periodistas y comunicadores en Cuenca- Ecuador

Abstract

Abstract: This research analyzes the situation of communication companies and the integral wellbeing of journalism and communication professionals in Cuenca, in a changing context and with an overwhelming technological disruption. From an empirical, descriptive and testimonial approach, the organizational structure of the media, the working conditions of communicators and the processes of adaptation to new technologies such as transmedia communication, artificial intelligence and digital bidirectionality are investigated. In general, the results show that, although many companies remain technologically updated, there are still challenges in updating the professional profile and improving working conditions. This study provides an updated view of the impact of ICT on communication and professional practice in Ecuador.