Estado y análisis de tres medios de Radio y Televisión con sede en la Ciudad de Quito y su cambio en relación a la digitalización en medios de comunicación

Abstract

Abstract: As part of this thesis, I analyzed three traditional media outlets in Quito and their adaptation and partial migration to digital media. These outlets are Ecuavisa and Radio América, which remain on the air, and Radio Visión, which closed due to the complexity of adapting to changes and the high financial investment required. In addition to analyzing what happened to the aforementioned media outlets, I also analyzed the reality of press freedom and the setbacks that exist in the lives of communicators. The investigative segment gathers the opinions of three communicators with more than 10 years of experience in communications. Their contributions and experiences in different settings, along with their long careers and the tangible challenges of the profession, provide an in-depth look at the current media landscape from various perspectives. In addition, I have analyzed changes in the management of media agendas and the impact of political influence on them, resulting in the broadening of voices and audience analysis often being limited to the immediate absorption of information without further analysis or validation of the sources or criteria expressed in a broad manner.