Situación de la empresa de comunicación y estado de la salud integral de la profesión de periodistas y comunicadores del Ecuador

Abstract

Abstract: The research aimed to analyze the reality of local media and the working conditions of professionals in the field. To this end, three specific objectives were established: to gather information on the morphology, human resource management, products, and services of media companies; to examine the strengths and weaknesses of the profession and their influence on overall well-being; and to document the main changes in work routines and business demands. The methodology used was descriptive in nature, combining quantitative and qualitative techniques applied to communication companies and professionals in the city. The results show that companies face structural and economic limitations, with a strong dependence on advertising, while journalists work under precarious conditions, extended working hours, and limited social security. Nevertheless, the resilience and commitment of the profession stand out, as well as initial efforts to adapt to digital convergence. It is concluded that strengthening business sustainability and the overall well-being of communicators is essential to ensure quality journalism that contributes to democratic and social development.