Plan de comunicación estratégica y marketing digital para sultana

Abstract

Abstract:Sultana s digital marketing strategy focuses on overcoming the current lack of brand positioning and limited communication. The strategy seeks to notably increase visibility, reach and engagement on Instagram over the next twelve months, strengthening the platform as the brand s primary channel. The core of the campaign is a commitment to conscious reconnection, inviting the public to pause the pace of an ephemeral life and experience its essence through to the unique experience of Sultana, eich offers its signature coffee husk infusion, combined with a calm welcoming, and musical atmosphere. The campaing s personality will be wise, approachable, and authenticn communicating honestly and directly, strengthening the emotional connection with the audience. Through interactive content and active community management, the campaign seeks to build a loyal fan base and transform users into repeat customers, laying the foundation for sustainable business growth.