Plan de comunicación y marketing digital para la empresa BEEHAPPY COMPANY S.A.S

Abstract

Abstract: This work was carried out with the objective of developing a communication and digital marketing plan for BEEHAPPY COMPANY S.A.S., which is located in the city of Machala. The services it offers focus on creativity, as it handles areas of audiovisual production, graphic design, social media management, and digital strategies. A diagnosis of the company's current situation was carried out, identifying weaknesses such as low publication frequency, presence on platforms, and limited national positioning. To improve this, two strategic objectives were proposed: creating consistent content on Instagram and activating new profiles on Facebook and TikTok through audiovisual campaigns called "Let your brand speak and we'll give it voice and creative style." This campaign integrates target audience profiles, digital strategies, and creative approaches that strengthen the brand's visual and emotional identity, thus seeking to position the company in the Ecuadorian digital market.