Valoración económica de la cultura: Caso de estudio Loja

Abstract

Abstract: The present study aims to analyze, using a descriptive approach, the willingness to pay (WTP) of urban households in the city of Loja for culture. The information was obtained through surveys administered to 403 heads of households, selected through non-probabilistic sampling. It describes the population in relation to WTP and sociodemographic variables such as age, gender, educational level, income, and number of children, in addition to integrating indices that enhance the study. The findings show that a significant proportion of the subjects surveyed are willing to pay for culture, indicating a positive assessment of it. Mainly variables such as educational level, income, and, to a lesser extent, number of children describe significant differences in the amounts people are willing to pay, but under homogeneous data behaviors. This suggests that the city of Loja perceives culture as a high social value good, for which the information described is a key input for the design of cultural financing strategies.