Brechas y desafíos en la educación financiera en Ecuador, un estudio del cantón Quito, provincia de Pichincha, año 2025

Abstract

Abstract: This study looks at gaps and key challenges in financial education in Quito (Pichincha) during 2025. Using an online survey designed by UTPL and answered mainly by highly educated young adults, the results show a clear mismatch between how much people think they know and what they understand about core ideas such as inflation, compound interest, and diversification. Even with high access to formal financial services, the use of more advanced products like investments, insurance, or mortgage loans remains limited. Many respondents also said they do not compare financial institutions before choosing a product, which suggests weaker analytical decision-making skills. The paper draws on well-known frameworks in the field, including work by Lusardi and Atkinson, as well as guidance from the OECD, and it supports the need for practical, context-based financial education. As strengths, the study highlights a clear methodology. As limitations, it notes low participation from older adults and a long questionnaire, which likely increased dropout rates. Overall, the recommendations focus on learning by doing, making informed comparisons, and including more diverse groups in future studies.