Propuesta de optimización de los procesos de poscosecha y distribución en Florícola María Esther ubicada en la Provincia de Cotopaxi

Abstract

Abstract: This research aimed to design a proposal to optimize the post-harvest and distribution processes at Florícola María Esther (Cotopaxi), in order to improve its operational efficiency and competitiveness. Using a descriptive and mixed (qualitative and quantitative) methodology, based on direct observation, surveys of operational personnel, and interviews with managers, three main problems were diagnosed: a post-harvest infrastructure with inadequate physical layout causing bottlenecks; a lack of standardized procedures leading to variability in quality; and an outsourced distribution model characterized by high cost volatility and low reliability. To solve these, a structured proposal was developed with three components: The redesign of the post-harvest area layout towards a continuous linear flow to eliminate unnecessary movement. The development of a manual of standardized procedures to unify criteria and serve as a training foundation. The analysis and proposal of strategic alliances with local transporters to reduce logistical costs and improve service reliability. In conclusion, the implementation of these measures would allow the flower farm to increase its productivity, reduce waste, and consolidate a more efficient and profitable logistical operation.