Plan estratégico de ideación y producción de contenidos con inteligencia artificial para el Centro Médico Integral MEDSAN del Cantón Shushufindi

Abstract

Abstract: This study develops a Strategic Plan for Ideation and Content Production using Artificial Intelligence for the MEDSAN Comprehensive Medical Center in the Shushufindi canton. Its purpose is to transform health communication by integrating generative tools that optimize the creation of visual and textual narratives, positioning the brand as a scientific and humane benchmark against local empirical practices. Through a situational diagnosis and the application of strategic design methodologies, a sustainable business model and a verbal identity capable of emotionally connecting with key segments, such as the oil sector and families, were structured. The fundamental contribution of this research lies in validating a technology-assisted content management system that modernizes doctor-patient interaction, ensuring operational efficiency, and consolidating a value proposition based on trust and digital innovation in the Ecuadorian Amazon.