Plan estratégico de ideación y producción de contenidos con inteligencia artificial para Radio Ciudad

Abstract

Abstract: The investigation arises before the need to strengthen the processes of ideation and production of contents of Radio Ciudad, public media of Cuenca, before the digital changes and the fragmentation of audiences. The lack of a strategic plan with AI tools restricts the broadcaster's ability to improve its creative processes and expand its presence in the digital world. The general objective was to develop a strategic plan of ideation and content creation with AI to improve the positioning and communication efficiency of the station. In terms of methodology, a mixed approach was followed, combining interviews, document analysis, digital audit and review of engagement metrics. The results showed a strong local recognition of the FM signal, but some shortcomings in the articulation between radio programming and the digital forms and the lack of systematic data analysis processes. It was concluded that the progressive incorporation of AI tools in the creation, manipulation and adaptation of content is technically feasible and viable, making possible the diversification of formats and the optimization of production times.