La ética en tiempos de IA: La cultura digital de los periodistas en el Ecuador

Abstract

Abstract: This research analyzes the ethical implications of using artificial intelligence (AI) in Ecuadorian journalism within a context of accelerated digitalization that is redefining the values of transparency, authorship, and informational credibility. Through a qualitative methodology based on a theoretical review and interviews with journalists and experts, it examines the emerging ethical dilemmas arising from content automation and the growing technological dependence in newsrooms. The findings show that AI is being adopted unevenly across the country s media and that gaps persist in ethical and digital training, which affects information quality and professional accountability. The study proposes contextualized ethical guidelines to support the responsible use of automated tools, promoting a journalistic digital culture grounded in transparency, verification, and the protection of the public interest. This contribution strengthens reflection on journalistic practice in times of artificial intelligence.