Plan estratégico de ideación y producción de contenidos con inteligencia artificial para el posicionamiento de Mentorius, centro de transformación digital.

Abstract

Abstract: This paper proposes a strategic plan for the ideation and production of content using artificial intelligence to position Mentorius as a digital transformation center focused on both end consumers (B2C) and small and medium-sized enterprises (B2B), delivering a differentiated value proposition to improve business management through the use of AI. The research is structured around an analysis of internal and external factors, based on the organizational context, to identify the key factors for strategic brand planning. Subsequently, analytical methodologies are used to develop insights into the depth of the ideal consumer profile (Buyer Persona) and their needs. Based on this analysis, a specific value proposition is designed, along with a positioning strategy using artificial intelligence. This proposal aims to consolidate the Mentorius brand as a leader in digital transformation.