Plan estratégico de ideación y producción de contenidos con inteligencia artificial para Plan estratégico para mejorar la comunicación externa de Municipio de Village of Sleepy Hollow, NY con enfoque en la participación comunitaria de la Comunidad Latina

Abstract

Abstract: This study proposes the design and implementation of an integrated digital communication strategy for the Village of Sleepy Hollow, aimed at improving citizen participation and equitable access to municipal services, particularly for the Latino community. Based on SWOT and PESTEL analyses, benchmarking with neighboring municipalities, and the development of a buyer persona, the research identifies key communication gaps related to language barriers, low digital literacy, and reliance on in-person procedures. As its main contribution, the project introduces the multichannel platform Sleepy Hollow Conectando, supported by artificial intelligence through a bilingual 24/7 chatbot ( HollowConnect ) designed to centralize inquiries, guide administrative processes, personalize content, and collect data for continuous improvement of public services. The proposal integrates social media, the official website, instant messaging, and in-person community actions, strengthening transparency, administrative efficiency, and social inclusion. This model positions the municipality as a reference for innovation in communication and digital government at the local level.