Plan estratégico de ideación y producción de contenidos con inteligencia artificial para Fundación FEDES

Abstract

Abstract: This research provides a strategic and comprehensive approach to strengthening the digital communication of the FEDES Foundation, based on audience analysis, buyer persona definition, and the application of marketing tools, user experience (UX), and automation with artificial intelligence. Through a digital situation assessment, gaps in visibility, personalization, and conversion were identified, enabling the design of content proposals, automated workflows, and a value ladder aligned with the needs of the target audience. The research demonstrates how the integration of inbound marketing strategies, UX personalization, and the use of AI contribute to improving interaction, engagement, and the acquisition of strategic partners, without losing the organization's humanistic focus. Furthermore, it shows that structured channel planning and data driven management optimize communication resources and generate greater social impact. This work represents an applicable and scalable contribution for third-sector organizations seeking to professionalize their digital communication and strengthen their sustainability.