Plan estratégico de ideación y producción de contenidos con inteligencia artificial para Radio La Voz de Ingapirca del Cantón Cañar

Abstract

Abstract: The bilingual intercultural Radio La Voz de Ingapirca in the city of Cañar, distances itself from younger generations and the station's financial fragility puts its future at risk. The aim of this paper is to elaborate a content ideation and production strategic plan, empowered through Artificial Intelligence (AI), that will bring in and retain the 25-34 target audience. Through PESTEL analysis, a Canvas model, and marketing audits, it was found that the full digitalization of artistic procedures in the radio station represents the way to financial station solidarity. The results show that with the help of intelligent tools, the production time is optimized, and the content is more dynamic, which can satisfy the needs and interests of young audience. From this, it is considered that the proposal for action which is put forward will not only update the community radio itself but will also secure its financial survival and social relevance, by using technology as an inter-generational bridge and as a driver for new advertising revenue.